Advertising impressions during the captured July period
Case Study 01Amazon Egypt · Brand Growth
AcousticMotion
Amazon Brand StoreAcoustic treatment · Egypt
The assignment
One brand.
Many marketplace layers.
Acoustic Motion operates across a technically detailed catalog where shoppers need to understand product shape, dimensions, quantity, use case and room application quickly.
E COM connected the visual and operational layers of the Amazon channel: structuring the Brand Store, presenting categories, improving product communication, supporting advertising and following performance signals across the account.
Brand Store StrategyAmazon AdvertisingListings & CatalogCreative ContentAccount OperationsPerformance Monitoring
Captured performance
What the channel showed.
Advertising-attributed sales shown in Campaign Manager
Year-over-year Brand Store sales growth in the 30-day view
Four products shown in the first four category positions at capture time
Metrics reflect the exact dashboard periods visible in the supplied screenshots and are not a guarantee of future performance.
Store system
Built around how customers use the products.
The Brand Store separates use cases and treatment levels so shoppers can move from inspiration to the right product family: studios, podcast rooms, enterprise spaces, home theaters and advanced acoustic treatment.
Amazon Brand Store categories and visual merchandisingSelected screens
Account evidence
Creative connected to performance.
The project is not presented as a visual exercise alone. Campaign and Store dashboards were used to track reach, sales, visits, bounce rate and dwell time.
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